New Straits Times

S P Setia’s new COO to strengthen its operating model & growth via transformation


Datuk Zaini Yusoff has been appointed as S P Setia Bhd’s new chief operating officer (COO), beginning July 1, 2023, to strengthen the company’s operating model and promote growth via transformation.

According to a statement, Zaini will report to the company’s chief executive officer, Datuk Choong Kai Wai.

“Promoting Zaini is part of our internal succession planning. We truly have the best-in-class team, and with him taking on the COO role, I’m confident we will continue to progress strongly in 2023 with a robust operating model that will empower our team to deliver an unmatched calibre of properties and services to our customers,” said Choong.

Zaini, a civil engineer, is currently the executive vice president of S P Setia, a position which he has held since July 1, 2020.

He joined S P Setia in 2017 as divisional general manager following the acquisition of I & P Group Sdn Bhd by S P Setia.

Before joining S P Setia, Zaini,was the COO of I & P Group Sdn Bhd.

He started his career at Penang City Council, Asia Control System Impac and Shimizu Corporation before joining I & P Group in 1991 and subsequently rising through the ranks within the organisation.