A results-oriented branding & communications professional with close to 3 decades of experience in brand, communications, membership, media, crisis and corporate social responsibility management and leadership roles. Led and managed branding & communications operations in Malaysia and South East Asia. Experienced in leading teams to rebrand, improve performance and customer loyalty, and forge partnerships with internal and external partners. Specialises in setting up new or revamp brand and communications outfits in large organisations across various industries, including hospitality, tourism, beauty & fashion, commercial, retail and property.
In addition, she is a certified image trainer specialising in the development of corporate image and personal branding. She is passionate in developing consistent, meaningful and strategic brand and messaging across diversified communication in particular digital platforms and in leveraging market research, industry analysis, customer insights while managing internal organisational needs to build stakeholder brand loyalty and position brand for market share leadership.
She is currently the Head of Group Branding & Communications in S P Setia Berhad Group, a role she has been helming since 2014. Her prior stints were in Gamuda Berhad, Sunway Berhad Group, IGB Berhad, Esthetics International Group Berhad and Star Cruises.
She is also a seasoned jury for Malaysia Media Specialist Awards, Malaysia Effie Awards, Malaysia PR Awards and many more.
Key Initiatives/Achievements: #StandTogether Campaign, an anti-bullying campaign under Setia Foundation in collaboration with Star Media Group | Brand Launches for Sunway's Leading with Passion Campaign, Setia's rebranding campaign #StayTogetherStaySetia, Leonard Drake's rebranding to AsterSpring | Media Crisis Magement for SARS, Tsunami, KLEC Bridge Collapse, Suicides, Construction Accidents | Star Cruises' Loyalty Programme Launch with Genting Berhad
Areas of Expertise Brand and Communications Strategies | Corporate Branding | Corporate Communications | Public Relations | Crisis Communications Management | Personal Branding & Image | Loyalty Programme |Digital Branding, Marketing & Communications | Event Management | Employer Branding | Corporate Volunteering