PETALING JAYA: Flowers have always played an integral part in celebrations be it for birthdays, graduation ceremonies, weddings or anniversaries. For Chinese New Year, flowers are regarded as especially auspicious.

More than just décor to beautify a home, flowers in all their beauty, variety, colour and abundance, are also often symbolic of prosperity, health and happiness.

But like all things beautiful and precious, a flower will only bloom in all its glory if it is nurtured with patience, kindness and love.

A heartwarming video by property developer S P Setia Bhd titled the ‘The Fú-Growers’, exemplifies this dedication to patience when it comes to nurturing a bloom.

The video relates the tale of a son of a flower farmer, Ryan, who being impatient, hurries the process of planting seedlings, fertilising and watering a bed of flowers, only to realise they die soon after the potted plants are sold.

His wise grandfather however, shows him the true meaning of nurturing a flower from a seedling into a beautiful bloom.

Head of Group Branding & Communications Adelene Wong said the deeper meaning behind the video is the many missed opportunities of not being able to celebrate Chinese New Year together in the last two years.

“Due to the pandemic, many have missed the opportunity to bond with family members for a prolonged period of time and due to many factors, we may not be as patient as we are desperate to gather with loved ones again. During this festive season, it is good to be reminded that good things will only blossom when we nurture our efforts with heart and care, as well as with the right timing,” she said.

According to Wong, the majestic flower arrangement as seen in the video was a result of the collaboration with the renowned florist Eunice Teo, who made a name for herself when she worked in the Hollywood blockbuster ‘Crazy Rich Asians’.

“Signifying hope and prosperity that follow the season of Spring, Eunice has carefully curated a floral arrangement that features peonies blossoming in different phases which also signify the different phases of life. This year, Setia has also featured three different flowers for our angpow collection, the peony which signifies prosperity, orchid to bring abundance and cherry blossom which portrays a new beginning.

“In support of the local nurseries and florist businesses, the production of the video took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons,” Wong added.

Wong also drew parallels to the video, saying the concept of patience applied to S P Setia as well, as the last two years posed many challenges to the company in terms of managing its workforce and customer expectations.

“It took us a lot of getting use to, with the hybrid arrangements which to many may have seemed to be a nuisance while balancing a resistance to change. This was a passionate reminder to everyone that we shouldn’t rush through life but instead enjoy the process and trust in it, so that in the end good things will be the result of such effort,” she said.

SHAH ALAM (Jan 25): S P Setia Berhad has launched a Chinese New Year film celebrating the importance of flowers during the festive season

Titled “The Fú-Growers”, the film tells the story of a boy who comes from a family of flower farmers. In which, through his experience, has learnt the value of patience, care and thoughtfulness to grow flowers in time for Chinese New Year.

“Aligned with our brand mantra ‘Stay Together, Stay Setia’, ‘The Fú-Growers’ story captures our commitment to deliver the best in what we do as it is centered around how nurturing our efforts with kindness and heart will allow us to harvest abundance of joy and happiness,” said S P Setia head of group branding and communications Adelene Wong.

In the making of the film, S P Setia has also collaborated with local talents and businesses in the florist industry with the aim of supporting the local industry.

Local talent included renowned florist and floral designer Eunice Teo whose work has been featured in the award-winning Hollywood “Crazy Rich Asians” film.

In the festive film, Teo had curated flower arrangements with peonies which were the centrepiece of the festive film.

The filming took place at Ching Garden in Sungai Buloh, Selangor.

“The Fú-Growers” film can be viewed here.

Titled “The Fú-Growers”, S P Setia’s Chinese New Year festive film this year sheds light on the virtue of giving the care and patience needed to ensure our efforts blossom to fruition.

SETIA ALAM, 21 January – Flowers have long been a part of our celebrations, especially during Chinese New Year. Each flower carries its own auspicious meaning, whether it is displayed to bring vibrancy to the spaces in our homes or gifted as wishes of prosperity and abundance.

To cultivate something just right is to really put our hearts into it, so that our life’s harvest be bountiful with hope, joy and prosperity. Titled “The Fú-Growers”, S P Setia’s Chinese New Year festive film this year sheds light on the virtue of giving the care and patience needed to ensure our efforts blossom to fruition.

“Aligned with our brand mantra ‘Stay Together, Stay Setia’, ‘The Fú-Growers’ story captures our commitment to deliver the best in what we do as it is centered around how nurturing our efforts with kindness and heart will allow us to harvest abundance of joy and happiness,” said Adelene Wong, Head of Group Branding & Communications of S P Setia.

“The Fú-Growers” tells the story of how a boy, Ryan from a family of flower farmers learns the values of patience, care and thoughtfulness to grow flowers in time for Chinese New Year.

As Ryan takes a break from school during the holidays, he helps his family around at the flower farm to prepare flowers to be sold before the festive period. However, with his negligence on and somewhat impatience with the little details in caring for flowers, he realises the consequences and importance of nurturing with care and patience to yield the right result at the right time.

Supporting local talents and businesses

S P Setia collaborated with Malaysia’s renowned florist and floral designer of the award-winning Hollywood “Crazy Rich Asians” film, Eunice Teo for the flower arrangement centerpiece featured in “The Fú-Growers”.

To portray the virtue behind “The Fú-Growers”, S P Setia collaborated with Malaysia’s renowned florist and floral designer of the award-winning Hollywood “Crazy Rich Asians” film, Eunice Teo to curate meaningful flower arrangements with peonies which are centerpieces featured in the film.
In support of the local nurseries and florist businesses, the production of the film took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons.

Watch the “The Fú-Growers” at https://youtu.be/CygY_iYHBTk

3 SEPTEMBER, SHAH ALAM – Your proof of Covid-19 vaccination is about to open more doors, starting at D’Network @ Setia Eco Park in Setia Alam. Incentivising fully vaccinated individuals and providing a safer environment to shop, dine and relax, D’Network is welcoming its fully vaccinated patrons back with its Freedom Bubble campaign which started on 1 September 2021.

The Freedom Bubble is initiated as a Covid-19 safe zone where all employees, workers and visitors at D’Network, Setia Eco Tower Sales Gallery and Canopy Clubhouse are fully vaccinated. Visitors too will need to show their digital certificate or proof of Covid-19 vaccination completion (post-14/28 days waiting period) to enter the F&B hub. Fully vaccinated individuals and parents with children can shop, dine-in, and are allowed access to the garden and playground with strict standard operating procedures in place as stipulated by the Malaysian authorities.

The Freedom Bubble is initiated as a Covid-19 safe zone where all employees, workers and visitors are fully vaccinated, and SOPs are strictly followed.

“We hope that the extra mile effort being done for the safety and comfort of the patrons to D’Network @ Setia Eco Park would help encourage many to enjoy a little bit more of the pre-covid period dining experience,” said Desmond Ong, General Manager of Setia Eco Park.

Creating safer spaces for the patrons, shops and food and beverage outlets at D’Network are installed with Panasonic’s patented nanoeTM technology. This technology sterilises the air at all times and is proven to inhibit 99.99% of the Covid-19 virus. All F&B dining outlets are installed with full ventilation systems for optimal air circulation and to control the temperature and humidity. Spaces and surfaces in the mall are also sanitised regularly.

Encouraging outdoor dining, D’Network tenants are opening more al-fresco dining areas for its patrons to create a comfortable setting. Patrons can also enjoy a different dining experience at the garden which is open for dinner. There are currently seven F&B outlets with two additions soon, a mail-delivery service, wellness centre, hair salon, garden nursery and boutique grocer catering to the needs of shoppers and diners.

For more info and updates, follow Setia Eco Park’s Facebook page at www.facebook.com/SetiaEcoParkShahAlam

LONDON (Sept 21): As the New Zone 1 London Underground station officially opened, it will be the major boost for the regeneration of Battersea Power Station (BPS), the project owned by consortium formed by S P Setia, Sime Darby Property and The Employees’ Provident Fund.

According to the statement issued by BPS Development Company Limited, the company has contributed over £300 million (RM1.7 billion) to the Northern Line Extension (NLE), which runs from Kennington to BPS via Nine Elms.

With its very own Zone 1 London Underground station opened, it is expected to draw Londoners, international visitors and workers from across the capital with journey times to the West End and the city taking approximately 15 minutes, boosting the local economy and creating over 17,000 jobs.

“The launch of the NLE is an historic moment in British transport history and we are delighted to have been able to support and contribute to this pivotal infrastructure project, which is set to significantly enhance the connectivity of this part of London.

This is a proud day for Malaysia and all those involved in transforming the historic iconic Power Station and its surrounding area, being the largest Malaysian investment in the United Kingdom into a new destination where people can live, work and enjoy,” said Battersea Project Holding Company chairman Datuk Ahmad Pardas Senin.

Meanwhile, chairman of BSP Development Datuk Wong Tuck Wai said the NLE is a gamechanger for Battersea and Nine Elms, which will make BPS one of the most well-connected destinations in the capital.

CEO of BPS Development Simon Murphy added that the improving transport links and connectivity to this area of London has been fundamental to the development from the very beginning. It is also very crucial to the grand opening of BPS next year.

Once open to the public next year, BPS will house over 100 shops, bars and restaurants, as well as unique events and leisure spaces, including the Chimney Lift Experience, which will be operated by global events and entertainment leader, IMG.

The glass elevator will transport visitors 109m up inside one of the Power Station’s iconic chimneys before they emerge at the top to enjoy unrivalled 360o views of the capital’s skyline.

In the progress is also the Electric Boulevard, a new high street which runs from the south of the Power Station, between the Frank Gehry designed Prospect Place and Foster + Partners’ Battersea Roof Gardens to the new Battersea Power Station Zone 1 Underground station.

Opening next year alongside the Power Station, Electric Boulevard will offer a mix of office space, shops, bars and restaurants, a park, community centre and a new 164 room hotel from art’otel®, the brand’s first hotel to open in London.

1 SEPTEMBER, SHAH ALAM – S P Setia’s inaugural virtual #Setia4Malaysia Unity Run has opened for registration yesterday, 31 August.

In efforts to promote a healthier Malaysia, S P Setia is organising its first virtual run in collaboration with JomRun. Priced at only RM30 per ticket, participants can choose to run for an accumulated 5km or 21km from 16 September to 16 October.

Upon successful completion of the run, each participant will receive a finisher medal and an exclusive #Setia4Malaysia Unity Run finisher jersey. Finishers of the 21km category will receive a Rose Gold Medal.

Registrations are open now until 16 September or when tickets are fully booked via the JomRun app available for download on Apple App Store, Google Play Store and Huawei AppGallery. For more info and to sign up for the #Setia4Malaysia Unity Run, visit www.jomrun.com/event/Setia4Malaysia-Unity-Run.

Spreading the Malaysian spirit and appreciating PPV volunteers

Setia SPICE Convention Centre Acting Head Roslan Omar (middle) distributes snack packs to The People’s Volunteer Corps (RELA) volunteer representative.

Celebrating the Merdeka month, S P Setia Foundation spread the Malaysian spirit at Setia SPICE Arena and Setia SPICE Convention Centre vaccination centres (PPVs) in Penang with snack packs for the frontliners and volunteers on 28 August.

Through the ‘Setia PPV Heroes’ initiative, 4,000 servings of Malaysian sweet and savoury dessert and snacks were distributed as tokens of gratitude towards approximately 800 frontliners and volunteers.

Setia SPICE Arena started its PPV operations in June, followed by Setia SPICE Convention Centre in August, both operating as mega-scale PPVs in Penang.

Apart from medical personnel and public servants, operations at Setia SPICE Arena and Setia SPICE Convention Centre PPVs are also supported by Team Setia volunteers who came forward to give a helping hand.

To provide technical support and ensure seamless operations, S P Setia Foundation sponsored 70 units of laptops for the operations of Setia SPICE Arena and Setia SPICE Convention Centre PPVs.

The ‘Setia PPV Heroes’ initiative was carried out as part of S P Setia’s #Setia4Malaysia campaign in conjunction with Merdeka and Malaysia Day to nurture positivity and hope as we face uncertainty during the prolonged pandemic.

SETIA ALAM (Aug 23): Another milestone is achieved as the mega vaccination centre (PPV) Setia City Convention Centre ceased its operations on Aug 22.

Operating since June 7, the PPV is provided by its developer, S P Setia Bhd and managed by the Covid-19 Immunisation Task Force (CITF) and the Covid-19 Vaccine Supply Access Guarantee Special Committee (JKJAV). Additionally, they are supported by the combined efforts of public servants, medical personnel and Team Setia volunteers as part of the National Covid-19 Immunisation Programme.

Over 500,000 doses of Covid-19 were administered here throughout its operations.

Speaking at the closing ceremony on Aug 22, S P Setia executive vice president Datuk Seri Koe Peng Kang thanked the staff and volunteers of the PPV for willing to take risks and contribute to the nation.

“You are the legacy and a shining example of what Malaysia can achieve together,” Koe said his speech.

Also present at the ceremony were Petaling District officer Datuk Johary Anuar, PPV Setia City Convention Centre manager Dr Sofwan Albar, Petaling Health district public health physician Dr Faridah Amin and Brig. Gen. Datuk (Dr) Zulkifli Zainal Abidin.

Datuk Johary presented certificates of appreciation to the representatives of the volunteers and agencies involved.

KUALA LUMPUR: S P Setia Bhd has sped towards achieving its sales target of RM3.8bil following a strong sales performance of RM2.71bil in the first half of the year.

In the second quarter ended June 30, the property developer posted a net profit of RM74.81mil, compared to a net loss of RM134.34mil in the previous corresponding quarter.

Revenue for the quarter under review was RM1.08bil, more than three times the revenue of RM331.33mil recorded in the comparative quarter.

This brought the group’s net profit in 1HFY21 to RM150.04mil compared to a net loss of RM110.25mil, while revenue rose to RM2.14mil, more than double RM1.03bil in the previous corresponding period.

According to SP Setia president and CEO Datuk Khor Chap Jen, the group remains optimistic yet cautious over the market outlook amid the strong pent-up demand from home buyers.

“We expect the economy in general and the property sector specifically to recover gradually in the coming quarters at the back of efficient rollout of the vaccination programme to achieve herd immunity as well as the imposition of various SOPs in our fight against COVID-19.

“Once these efforts are successful in curbing the pandemic, it is our hope that the economy will be reopened in stages, and its recovery process will be expedited,” he said in a statement released in conjunction with its earnings result.

According to SP Setia, local projects contributed to about RM2.07bil or 77% of total sales while the remainder was contributed by international projects, mainly Daintree Residence in Singapore.

In Malaysia, the sales were mainly derived from the Central region at RM1.64bil, followed by the contribution from the Southern region at RM296mil while another RM142mil was from other regions.

As at June 30, bookings received stood at RM954mil.

“The results achieved for the first half of the year were largely attributed to the strong sales performance for the first five months of the financial year buoyed by a generally upbeat local market sentiment early this year.

“However, the onset of the Full Movement Control Order (FMCO) lockdown in June 2021 had slowed down the conversion of bookings into confirmed sales,” said Khor.

Completed inventories during the six months to June 30 stood at RM425mil, a 137% increase over RM179mil in the year-ago period.

Khor added that a total gross development value of RM687mil in landed properties comprising mostly double-storey terrace and/or semi-detached homes were launched during the period.

There were high take-up rates especially in established and matured townships, including Setia Alam and Bandar Kinrara where bookings of the said launches hovered above 90%.

For the second half of 2021, the group will be offering new launches worth RM2.47bil in various townships including Setia Alam, Setia Ecohill 2, Setia Eco Park, Setia Eco Glades, Setia Mayuri, Temasya Glenmarie, Bandar Kinrara, Setia Alam Impian and Kota Bayuemas in the Central region, Setia Fontaines in Penang, Taman Rinting, Taman Industri Jaya and Setia Tropika in the Southern region.

13 AUGUST, SHAH ALAM – S P Setia is extending its Loyal Customer Rebate to immediate family members of existing Citizen Setia with Citizen Setia Rewards Xtend (CSRX) starting from 1 August 2021.

With Citizen Setia Rewards Xtend, Citizen Setia can extend their Loyal Customer Rebate (LCR) to multiple immediate family members including their parents, spouse, siblings and children upon confirming their purchase of S P Setia’s selected properties. The rebates are up to 3% depending on the existing Citizen Setia’s rebate tier with no minimum purchase price.

Rewarding our Citizen Setia by keeping their families closer, CSRX is an integral part of the Citizen Setia programme, as the rewards are shared with our Citizen Setia’s immediate family members.

Among the projects that buyers can choose from are houses in Setia Eco Templer, Rawang.

After purchasing their first S P Setia property using the extended LCR, immediate family members will become a Citizen Setia and enjoy a new LCR rate during the purchase of their subsequent property. This LCR will be based on the purchase price of the first property.

Up to RM30,000 introducer incentives for Citizen Setia

From 1 August to 30 September 2021 only, members of Citizen Setia who introduce their immediate family members to book a unit of S P Setia’s selected properties will receive with the Introducer Incentive Rewards, a cash reward equivalent to 1% of the Net Purchase Price ranging from RM7,000 to RM30,000 upon the execution of Sale and Purchase Agreement (SPA).

Citizen Setia members who download the Setia on the Go mobile app during this campaign will also be rewarded with e-cash vouchers which can be redeemed via the app.

For more information on Citizen Setia and Reward Xtend, visit virtual-x.spsetia.com or follow @citizensetia on Facebook to stay updated.

Download Setia on the Go on Apple App Store, Google Play or Huawei AppGallery, or visit spsetia.com/setiaonthego/ for more info.

S P Setia Bhd’s sales target of RM3.8 billion would likely be supported by the developer’s RM1.19 billion new sales and RM1.3 billion bookings secured in the first quarter of 2021 (1Q2021), says CGS-CIMB in a research note today.

Local projects contributed RM923 million or about 78 per cent of the sales in 1Q2021, whilst the rest were contributions from international projects mainly from Daintree Residence, Singapore.

In 1Q2021, S P Setia achieved revenue of RM1.05 billion and a pre-tax profit of RM142.4 million.

The developer is maintaining its full-year sales target, which could be lifted by strong sales and bookings secured before the full movement control order (FMCO), CGS-CIMB said following a recent meeting with the developer.

It is planning RM3.7 billion worth of new launches for the year.

CGS-CIMB said the extension of the Home Ownership Campaign (HOC) till December 31, 2021, is positive for developers as this could spur property buying sentiment in light of the property industry’s current supply glut and nationwide lockdown.

According to the stockbroking firm, S P Setia is not expecting any delays to its project handover, although revenue recognition could be weaker due to the strict standard operating procedure (SOP) onsite.

“The company revealed that the latest take-up rate for its Battersea project Phase 2 and 3A in London was 80 per cent as of end-July 2021,” it said.

Construction of Phase 2’s Switch House West with 98 units was completed at the end of March 2021 while the rest of Phase 2 would be completed by August 21, this year.

“We gather the handover of Switch House West started on May 21 and the half-a-million square feet of office space in the power station building was handed over to Apple in July 2021 as well,” the firm said.

CGS-CIMB said according to S P Setia, Phase 3A, known as Electric Boulevard, is expected to be completed between November 2021 and April 2022.

At home, S P Setia has deferred some of its hotel openings to 2022/2023 given the travel restrictions and the high number of Covid-19 cases globally, the firm said.