S P Setia Bhd’s 1,235-acre Setia AlamImpian has many things going for it. Strategically located in Shah Alam, its homes are freehold with individual titles, and it is a well-planned development with seven arts-themed landscaped precincts — Performing Arts, Fine Arts, Musical Arts, Digital Arts, Cinematic Arts, Industrial Arts and Minimalist Arts.
Launched in November 2006 by I&P Group Sdn Bhd as Alam Impian, Setia AlamImpian today continues to thrive and grow under S P Setia as its new flagship development, following the merger of the I&P Group with S P Setia in 2017.
The appeal of the township is reflected in its latest projects. For instance, all 103 shopoffices at Impian Prisma 2 have been fully sold since they were launched in August 2022. Completion is expected in 2025. This follows the successful Impian Prisma, which comprises 48 shopoffices that are currently fully occupied.
An ongoing project is Casablanca 2, which comprises 64 cluster homes, that has been 94% sold since its launch in September 2022, with handover scheduled for this year. Casablanca 3, comprising 60 units of cluster homes and 12 semidees, has been 60% taken up since its launch in June 2023. Completion is scheduled for November 2025.
The township currently has over 3,500 completed residential properties and a population of more than 14,000.
More recently, the township unveiled its brand new LakePoint Complex — comprising LakePoint Central (retail centre), LakePoint Club (clubhouse) and LakePoint Gallerie (sales gallery and office) next to and integrated with the new and improved LakePoint Park (31-acre park and lake) — complete with landscape and infrastructure enhancements.
Zaili: The township’s transformation is to cater to the current and future markets. We believe this will continue to position Setia AlamImpian as a highly sought after township in Shah Alam and the Klang Valley.
The developer expects the complex to attract visitors from local and neighbouring communities, and targets to receive monthly footfall of 10,000 to 12,000.
According to S P Setia general manager Datuk Muhamad Zaili Muhammad Yusof, the new additions and enhancements are all part of a rebranding exercise that started in 2021, following the merger. “The township’s transformation is to cater to the current and future markets. We believe this will continue to position Setia AlamImpian as a highly sought after township in Shah Alam and the Klang Valley.”
Reflecting the transformation of Setia AlamImpian, the township’s original tagline “Township of the Arts” has been changed to “Arts Inspired Living”. “This reflects our mission to position Setia AlamImpian as a desirable, wholesome township that is artistically pleasant for all; a place for people to call a sanctuary, a place for growth, a place where everything works, and a place for the creation of joyous moments,” says Zaili.
LakePoint Complex eyes 15,000 visitors
Situated within the Digital Arts commercial precinct, the components of the LakePoint Complex were completed in the second half of last year.
The complex will be the township’s main hub, says Zaili. “With three components — retail, clubhouse and sales gallery — the complex is meant to serve the residents of Setia AlamImpian as well as the public.”
The 2-storey LakePoint Central, which offers 28,038 sq ft of net lettable retail space, is currently 83%
occupied by local tenants comprising F&B outlets (JomPa Café, RAWi Authentic Fusion Cuisine, The Gorpis Kafe and Frosted by Sheena). Other tenants include a wellness centre (DBC Physiotherapy), a grocer and anchor tenant (Urban Marketplace), hair and beauty salon (Adanis), fashion boutique (RHR Xcluseev) as well as an art gallery by UiTM (Crystal Art Gallery).
“We collaborated with UiTM Shah Alam’s College of Creative Arts to establish an art gallery at LakePoint Central. This will allow them to establish their presence in line with the township’s theme of ‘Arts Inspired Living’ and also allow residents to commission painting and purchase artworks of various forms for their homes,” Zaili says. “The college will also help establish an art village at LakePoint Park, offering merchandise and art activities.
Meanwhile, there are two available retail lots for lease at LakePoint Central. We are still looking for the right tenant mix,” he adds.
The completion of LakePoint Central fills a gap and meets the demand for retail offerings within the township, says Zaili. “Before the completion of LakePoint Central and Impian Prisma (48 units of 2-storey shopoffices), residents of the township did not have many options in terms of retail outlets, especially F&B and grocers. Now, residents don’t have to travel out for their daily necessities.”
The retail space also boasts an al fresco terrace with seating spaces that overlook the central park. “Apart from accommodating community events and activities — such as FitBeat Sunday, a poundfit workout activity that is currently held on two Sundays a month — this space offers a good view of the park’s musical fountain. There are three shows a day on Fridays, weekends and public holidays.”
The exclusive LakePoint Club offers state-of-the-art facilities for residents. “The purpose of introducing the clubhouse is to promote a healthy lifestyle among the residents in line with Setia AlamImpian’s value propositions and sustainable development goals (SDGs),” says Zaili.
The facilities offered include four badminton courts, a futsal court, an Olympic-size infinity swimming pool, wading pool, sauna, dance studio, games room, a gym overlooking LakePoint Park and a grand ballroom that can accommodate up to 1,000 people for various functions and events. The badminton and futsal courts and the grand ballroom are open to the public but the other facilities are exclusive to residents.
Seamlessly integrated with the LakePoint Complex, the scenic LakePoint Park — comprising a 14-acre lake and 17-acre park — is now open to visitors after its closure in mid-2018 for upgrading works. Apart from the musical fountain, other key attractions are a jogging and walking track, skate park, tricycle/bicycle park, children’s playground, the Expression Bridge and open amphitheatre.
“We’ve reshaped and redesigned the park, turning it from a passive park into an active one, and incorporating art-themed features such as musical instruments and sculptures,” says Zaini. “We have also installed solar-powered lighting for the park so people can jog at night. This is in line with our ESG (environmental, social and governance) initiatives.”
Upcoming developments
S P Setia plans to offer a wider, more differentiated range of products at Setia AlamImpian. It will build a new phase of premium resort-style semidees and bungalows within the Cinematic Arts precinct. The 40 units of semidees are scheduled to be launched in 4Q2024 and the four individually designed bungalows will be launched in 2025.
Other upcoming launches this year include that of Casablanca 4 (60 units of cluster homes, 10 semidees) and Ferrous 3 (101 units of 2-storey terraced houses) in June, and Hamlet (60 units of cluster homes) and Ferrous 4 (146 units of 2-storey terraced houses) in 3Q and 4Q respectively.
Ongoing projects include Ferrous 2 (116 units of 2-storey terraced houses; 40% taken up) and Ferrous (136 units of 2-storey terraced homes; fully sold). Both are targeted for completion in 2025.
About half of the township has been developed and S P Setia estimates that it will be fully completed by 2036 with a total of 20,000 residential units and a population of more than 80,000.
