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Titled \u201cThe F\u00fa-Growers\u201d, S P Setia\u2019s Chinese New Year festive film this year sheds light on the virtue of giving the care and patience needed to ensure our efforts blossom to fruition.<\/p>\n
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SETIA ALAM, 21 January<\/strong>\u00a0\u2013 Flowers have long been a part of our celebrations, especially during Chinese New Year. Each flower carries its own auspicious meaning, whether it is displayed to bring vibrancy to the spaces in our homes or gifted as wishes of prosperity and abundance.<\/p>\n To cultivate something just right is to really put our hearts into it, so that our life\u2019s harvest be bountiful with hope, joy and prosperity. Titled \u201cThe F\u00fa-Growers\u201d, S P Setia\u2019s Chinese New Year festive film this year sheds light on the virtue of giving the care and patience needed to ensure our efforts blossom to fruition.<\/p>\n \u201cAligned with our brand mantra \u2018Stay Together, Stay Setia\u2019, \u2018The F\u00fa-Growers\u2019 story captures our commitment to deliver the best in what we do as it is centered around how nurturing our efforts with kindness and heart will allow us to harvest abundance of joy and happiness,\u201d said Adelene Wong, Head of Group Branding & Communications of S P Setia.<\/p>\n \u201cThe F\u00fa-Growers\u201d tells the story of how a boy, Ryan from a family of flower farmers learns the values of patience, care and thoughtfulness to grow flowers in time for Chinese New Year.<\/p>\n As Ryan takes a break from school during the holidays, he helps his family around at the flower farm to prepare flowers to be sold before the festive period. However, with his negligence on and somewhat impatience with the little details in caring for flowers, he realises the consequences and importance of nurturing with care and patience to yield the right result at the right time.<\/p>\n Supporting local talents and businesses<\/strong><\/p>\n <\/p>\n S P Setia collaborated with Malaysia\u2019s renowned florist and floral designer of the award-winning Hollywood \u201cCrazy Rich Asians\u201d film, Eunice Teo for the flower arrangement centerpiece featured in \u201cThe F\u00fa-Growers\u201d.<\/p>\n To portray the virtue behind \u201cThe F\u00fa-Growers\u201d, S P Setia collaborated with Malaysia\u2019s renowned florist and floral designer of the award-winning Hollywood \u201cCrazy Rich Asians\u201d film, Eunice Teo to curate meaningful flower arrangements with peonies which are centerpieces featured in the film.![\"\"](\"https:\/\/lifestyle.prod.content.iproperty.com\/news\/wp-content\/uploads\/sites\/3\/2022\/01\/21175148\/SETIA-S-P-Setia-collaborated-with-floral-designer-of-Crazy-Rich-Asians-Eunice-Teo-for-the-flower-centrepiece-featured-in-The-Fu-Growers-768x601.jpg\")
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\nIn support of the local nurseries and florist businesses, the production of the film took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons.<\/p>\n