{"id":3073,"date":"2022-01-29T07:02:57","date_gmt":"2022-01-29T07:02:57","guid":{"rendered":"https:\/\/spsetia.com\/?post_type=news&p=3073"},"modified":"2025-08-08T17:09:12","modified_gmt":"2025-08-08T09:09:12","slug":"s-p-setia-pledges-to-nurture-kindness-this-cny","status":"publish","type":"news","link":"https:\/\/spsetia.com\/zh\/news\/s-p-setia-pledges-to-nurture-kindness-this-cny\/","title":{"rendered":"S P Setia pledges to nurture kindness this CNY"},"content":{"rendered":"

PETALING JAYA: Flowers have always played an integral part in celebrations be it for birthdays, graduation ceremonies, weddings or anniversaries. For Chinese New Year, flowers are regarded as especially auspicious.<\/p>\n

More than just d\u00e9cor to beautify a home, flowers in all their beauty, variety, colour and abundance, are also often symbolic of prosperity, health and happiness.<\/p>\n

But like all things beautiful and precious, a flower will only bloom in all its glory if it is nurtured with patience, kindness and love.<\/p>\n

A heartwarming video by property developer S P Setia Bhd titled the \u2018The F\u00fa-Growers\u2019, exemplifies this dedication to patience when it comes to nurturing a bloom.<\/p>\n

The video relates the tale of a son of a flower farmer, Ryan, who being impatient, hurries the process of planting seedlings, fertilising and watering a bed of flowers, only to realise they die soon after the potted plants are sold.<\/p>\n

His wise grandfather however, shows him the true meaning of nurturing a flower from a seedling into a beautiful bloom.<\/p>\n

Head of Group Branding & Communications\u00a0Adelene Wong said the deeper meaning behind the video is the many missed opportunities of not being able to celebrate Chinese New Year together in the last two years.<\/p>\n

\u201cDue to the pandemic, many have missed the opportunity to bond with family members for a prolonged period of time and due to many factors, we may not be as patient as we are desperate to gather with loved ones again. During this festive season, it is good to be reminded that good things will only blossom when we nurture our efforts with heart and care, as well as with the right timing,\u201d she said.<\/p>\n

According to Wong, the majestic flower arrangement as seen in the video was a result of the collaboration with the renowned florist Eunice Teo, who made a name for herself when she worked in the Hollywood blockbuster \u2018Crazy Rich Asians\u2019.<\/p>\n

\"\"
Renowned florist Eunice Teo who worked in \u2018Crazy Rich Asians\u2019 designed the flower arrangement in S P Setia\u2019s Chinese New Year video.<\/figcaption><\/figure>\n

\u201cSignifying hope and prosperity that follow the season of Spring, Eunice has carefully curated a floral arrangement that features peonies blossoming in different phases which also signify the different phases of life. This year, Setia has also featured three different flowers for our angpow collection, the peony which signifies prosperity, orchid to bring abundance and cherry blossom which portrays a new beginning.<\/p>\n

\u201cIn support of the local nurseries and florist businesses, the production of the video took place at Chiong Garden in Sungai Buloh, Selangor which is a particularly popular area during festive seasons,\u201d Wong added.<\/p>\n

Wong also drew parallels to the video, saying the concept of patience applied to S P Setia as well, as the last two years posed many challenges to the company in terms of managing its workforce and customer expectations.<\/p>\n

\u201cIt took us a lot of getting use to, with the hybrid arrangements which to many may have seemed to be a nuisance while balancing a resistance to change. This was a passionate reminder to everyone that we shouldn\u2019t rush through life but instead enjoy the process and trust in it, so that in the end good things will be the result of such effort,\u201d she said.<\/p>","protected":false},"excerpt":{"rendered":"

PETALING JAYA: Flowers have always played an integral part in celebrations be it for birthdays, graduation ceremonies, weddings or anniversaries. For Chinese New Year, flowers are regarded as especially auspicious. More than just d\u00e9cor to beautify a home, flowers in all their beauty, variety, colour and abundance, are also often symbolic of prosperity, health and […]<\/p>\n","protected":false},"featured_media":3074,"template":"","news_category":[16],"township-news":[],"venues-news":[],"class_list":["post-3073","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/news\/3073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/media\/3074"}],"wp:attachment":[{"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/media?parent=3073"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/news_category?post=3073"},{"taxonomy":"township-news","embeddable":true,"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/township-news?post=3073"},{"taxonomy":"venues-news","embeddable":true,"href":"https:\/\/spsetia.com\/zh\/wp-json\/wp\/v2\/venues-news?post=3073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}