THIS year, SP Setia Bhd extends its lunar new year greetings with a meaningful message.

In its festive video titled Different Traditions, Same Celebration, the developer has embraced the diversity in Chinese New Year celebrations.

The heartwarming video, inspired by the different Chinese dialect groups in Malaysia, depicts the unique celebrations of the respective communities.

It seeks to convey the message that despite the nuances of each dialect, all communities share one common aim – to make it a celebration of new beginnings, prosperity and abundance.

From Cantonese, Hainanese and Hokkien to Foochow, Teochew and Hakka, the traditions and customs of each group are vividly captured, furnishing the video with educational value.

Transcending the differences are the values celebrated by all families – happiness, sense of togetherness, and hope for a better tomorrow.

With that, SP Setia wishes everyone an auspicious, joyous and prosperous Lunar New Year.

Watch the video at www.youtube.com/watch?v=b1U3V7sPSd0&t=1s