5
8 月
2025
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KUALA LUMPUR (Aug 5): S P Setia Bhd has launched the Setia AI & Proptech Innovation Challenge, a flagship initiative under the Bengkel Inovasi GLC (BIG) Programme aimed at advancing inclusive homeownership and enhancing construction quality.
According to a media statement on Tuesday, the programme invites technology-driven start-ups to develop solutions that align with S P Setia’s vision of building sustainable and inclusive communities.
Through the use of artificial intelligence (AI) and proptech, S P Setia hopes to streamline the homebuying process and increase access to housing for all income levels, in line with the Malaysia Madani agenda.
The challenge also focuses on improving construction safety, durability and sustainability by embedding AI into building processes.
Datuk Choong Kai Wai, the president and CEO of S P Setia, said: “Setia believes that the future of homeownership and construction is intrinsically linked to the transformative power of AI and technology.
“This challenge represents a significant step in our commitment to leveraging cutting-edge technology to address business challenges and improve the quality of life for our communities,” he added.
Successful participants will gain access to S P Setia’s network of resources, mentorship, and potential investment to develop and scale their innovations.
Deepak Jayaraman, an Antler partner and the global head of Ibex, said: “S P Setia is demonstrating forward, pragmatic leadership, working directly with start-ups on real challenges that matter to the industry.”
Applications for the Setia AI & Proptech Innovation Challenge are open from Aug 1 to 31 via the F6S platform.