Campaign Spotlight: FCB Malaysia and SP Setia release short film with both live action and animation

KUALA LUMPUR, MALAYSIA — Advertising agency FCB Malaysia produced a short film with a combination of animation and live action for Malaysian property developer SP Setia on Eid al-Fitr.

FCB Malaysia was appointed by SP Setia after winning the creative pitch held earlier this year. The agency also secured a second, additional project in the quarantine months.

“This year’s celebrations may not be what we are used to but what makes it special is that we are all making the extra effort to stay connected and to stay together as a family,” said Ong Shi-Ping, the chief creative officer of FCB Malaysia.

“What makes this piece stand out is how concept and execution are inherently tied together, the animation element is an integral part of the idea.”

View the film here


Title: Jauh Di Mata Setia Di Hati
Client: S P Setia
Chief Marketing & Communications Officer: Tina Tong
Head, Group Brand Communications: Adelene Wong
Manager Group Branding & Communications: Andy Lee
Senior Executive, Group Branding & Communications: Mohd Razswan Bin Rus

Agency: FCB Kuala Lumpur
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Creative Director: Tjer
Creative Strategist: Mandy Chock
Creative Group Heads: James Voon & Jonathan Chan
Senior Designers: Chong Woey Shin & Felicia Lee Hui En
Copywriter: Izham Fazely
Head of Account Management: Sharon Rodrigues
Account Director: Diana Chua
Account Executive: Tim Lee
Senior Producer: Wira Chon

Production House: PRS Productions (M) Sdn Bhd
Executive Producer: ST Fah
Film Director: Telly Koay
Co-Director & Offline Editor: Sherwynn Victor
Production Assistant: Xuan Lee
Visualizer: Kong Hwee

Post House: Meccanica Efx
Post Producer: Fiefa Wan
Online Editor: Hamman
Graphic & Animator: Alvin Ng & Amin
Colourist: Ooi Yi Jing

Audio House: The Rec Room
Audio Producer: Xin Yu
Music Composer: Kieran
Audio Engineer: Jhen Thoo


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