SHAH ALAM (April 14): As part of its Hari Raya theme “Lembaran Baru, Setia Bersama”, a continuation of its Chinese New Year 2023’s fabric upcycling theme, S P Setia is once again collaborating with social enterprise Kloth Cares.
“Signifying new beginnings as we celebrate this festive season, “Lembaran Baru” represents a new ‘layer’ or ‘chapter’ that brings renewed hope,” stated S P Setia in a media release.
“In support of communities in need while reducing waste, this fabric upcycling drive is part of our environmental, social and governance agenda to reduce environmental impact, especially during this festive season which is widely celebrated in Malaysia,” said Adelene Wong, S P Setia’s head of Group Branding & Communications and Setia Foundation’s Management Committee.
As part of the fabric upcycling drive, 41 fabric upcycling bins have been placed at S P Setia’s sales galleries and venues around Malaysia, including Melbourne and Singapore to collect pre-loved curtains and used fabrics.
The company also commissioned B40 seamstresses from Kloth Cares to repurpose old curtains collected through the fabric upcycling drive leading up to Hari Raya, which will be distributed to the asnaf families to help them decorate their homes this festive period.
Those who want to donate old curtains or used fabric items such as clothes, toys and bags can drop them into fabric upcycling bins at S P Setia’s sales galleries.
Meanwhile, a fabric upcycling selfie competition is also organised whereby lucky winners will receive an upcycled fabric pouch produced by Komuniti Tukang Jahit by taking a photo of themselves participating in the initiative by donating old curtains at one of the fabric upcycling bin locations.
As part of the Hari Raya campaign theme, S P Setia also created Raya packets in a fabric-infused material which can be collected at its sales galleries.
Also in line with the Hari Raya mood, S P Setia recently launched its festive film, Langsir to inspire viewers to do upcycle and do what they can to help those in need.
Langsir tells a story of how Nana felt burdened by the voluntary work of her mother, Azizah, a seamstress who collects and upcycles old curtains to be donated to those in need. She is then reminded of the joy as she realises the meaning and fulfilment behind this good deed carried forward to the community.